Hello all! I feel like I’ve had no time to dedicate to my blog! I just moved and discovered some recent health problems. Hopefully everything will calm down so I can get back to writing!
This interview is long overdue. I recently was lucky enough to work with Ashlie over at I Am Custom Color. She provided an awesome interview and I’m so excited to share it with you guys!
Shelsea-Tell me a bit about yourself.
Ashlie-My name is Ashley Jade B. I always thought it was too generic so I changed the spelling to Ashlie Jade. The IE vowel combo in German makes a long E sound. I’ve studied German since Freshman year of high school. I really like Comparative Linguistics and and have had quite a few Language, Humanities, History and Art classes. I I have traveled a little as well and plan to do much more! In fact, Rose and I from Glitter Or Die are going to New Zealand next year to visit our Kiwi Liz AKA IG@Wenchness. I feel like the whole world should know, just saying. Lol. Those are my two best friends, Loves them both to death, No Idea what I would do without them! That and my baby sister rounds out some of my favorite people.
I got a late in life itch to dance and at 17 started taking ballet, and throughout college I danced ballet, modern and jazz. I also taught non-competitive dance for 8 years as well as Gymnastics to ages 2-adult. I finally got fed up with some of the aspects of working for others. I love what I did, teaching my passion for dance to the kiddos, but I am getting older and I needed a little bit more stability and benefits and waaaaaaay less germies! (When you have had someone else’s kid sneeze in your face or lick you, you’ll understand!
S-Where did the inspiration for your indie line first come from?
A=I was dancing a lot from 2009-2011, and to help round out my art training, I took some drawing classes. During that time, I started getting into painting my own nails and doing makeup. I joined a couple beauty sites and became aware of frankening, and then Indies!!! I started my mainstream polish collection back in 2011. I’ve always enjoyed DIY crafts and body care, and my mom is a cosmetologist so I am a salon rat. Fall 2013, I decided I wanted to start making and selling my own polish. I actually started I A.M…CustomColor Cosmetics earlier than I had intended. I wasn’t really prepared; I just went for it. I watched Blackfish on January 3rd and I was so moved, I knew exactly what I wanted to do! I wanted to start my business and give back by allowing my brand to benefit charities-each month a different Charity! By January 5th, I started IAMCCC and the rest has been history. I did the Rebel4aCause Series last year. Because of you all, we were able to donate to Whale and Dolphin Conservation, World Wildlife Fund, Water.org and more; however, I feel like people just really didn’t connect as I had hoped and so that is why this year is ALL about me! Currently, I am doing my Favorite TV Shows and performers (Dancers) and favorite songs. I am actually turning the Dirty Thirty this summer, *GASP* and so I decided to make it all about me, the whole year.
S-What is the biggest struggle in the industry?
A=Marketing and finding a voice. I work full time so it makes it way more difficult to find the time to outreach and make the connections with customers like I used to. Working with people has taught me that some people are nice, some people are mean, and some people are weird. You can send those ones to me! (makes me think of the Dr. Seuss quote, which I can totally respect!)
S-Any pets?
A-Yup! I love animals, ALL Animals! Fun Fact, my favorite primate is a Tarsier ( This is a google image search must!), followed closely by Orangutans! My fur children are a Rescue Boston Terrier: Jah; an adopted Pug: Zoe, AKA Piglet; and a Frenchton: Kaia, AKA Tongue Dog! (Frenchton=Boston Terrier and French Bulldog Mix).
S-Guilty pleasure?
A-Taco Bell, cream Soda, and ginger beer. TB is soooooo disgustingly good, I can’t help it.
S-Embarrassing story?
A-Everyday of my life, does that count? Haha. I am extremely klutzy when not dancing and I am super short so I am usually tripping on my clothes or climbing to reach something. I did recently become notorious in the office for being really jumpy; I think I’ve screamed bloody murder three times now, almost always in the bathroom. People know not to scare me.
As you can tell, Ashlie is a super fun and spunky individual that has a lot to offer the world. I’ve really enjoyed getting to know her; she’s a passionate sweetheart. You can find her on instagram over at @iamcustomcolor. Be sure to check her out!